This Week’s Dirt

We’re kicking off the Tracey Blog today. As you all know, we ran a contest for the “Official Naming of the Blog” and want to thank everyone for their participation. We had a lot of wonderful submissions, and it was hard making a decision. As you all know from last Wednesday’s email, our winner was Cory Colvin from the East Syracuse branch, who’s entry was “This Week’s Dirt”.

For those who aren’t familiar with blogs, they’re just an area on our company website where interesting entries are frequently made, in journal style, and displayed in a “reverse” chronological order. “This Week’s Dirt” will help generate traffic to our site, helping our website rankings grow on a continual basis. We’re depending on this catchy title to entice people to open their email in order to find out what “This Week’s Dirt” is all about.

Everyone will start receiving weekly emails containing “excerpts” from the week’s blog, with a link that will take them to the full story on the Tracey website. But we want MORE than just Tracey employees to receive this information and that’s where you all come in. This is the company blog and we would like everyone’s participation. After this initial introduction of the blog to employees, we’ll begin using an email marketing strategy to get these newsworthy articles out to the public. We’re currently working on a “customer email list” and asking everyone to forward their “own” customer email addresses to Judy Granger to be added to our ever-growing list.

Our plan is to create brand-awareness and keep the Tracey name in front of our customers (and the public in general) on a weekly basis. Generating more business for the company, will secure a sound future for us all, so we’re sure everyone will want to pitch in. Once we’re up and rolling, we’ll also want employees to offer topic suggestions and articles to be considered. Here are some examples:

customer stories - company happenings that would be of interest to everyone
local projects - newsworthy information on the manufacturers
informative articles on the industry - company branding
special offers on equipment - tips and tricks
“how to” articles - special looks behind the scenes

There’s been a link added to Tracey’s home page that you can always use in order to view “This Week’s Dirt”, where anyone can scroll through every article that’s ever been posted. And we encourage people to leave a comment on the blog, which will help the company’s search rankings increase. Also, click on the HOME tab at the top-right of this article to return to the blog’s home page, where you’ll discover previous articles.

We want to offer valuable information that gives people the answers they’re looking for. Please email your stories/ideas/photos to Chris Polimino or Jerry Tracey for consideration in “This Week’s Dirt”. Include your name and location. We hope you’ll all enjoy this newest addition to the Tracey website and look forward to its growth. Don’t forget to send in those customer email addresses to Judy.

Thanks and “To Everyone’s Success”….
This Week’s Dirt Team