Tracey Road Equipment 2022 Open House

Whether you need construction equipment or heavy-duty trucks throughout NY, Tracey Road Equipment is the dealership to visit. Tracey Road Equipment has been in business for 46 years starting with a small truck shop in East Syracuse, NY. Our East Syracuse dealership is almost unrecognizable compared to its beginnings years ago.

This unique empire that Jerry Tracey began building back in 1976 is headquartered in the ever-changing, state-of-the-art East Syracuse location. Breaking ground in 2020, this central location has undergone a massive expansion project, adding 35,000 square feet to an already existing 75,000-square-foot facility. Our building expansion is slated for completion in September of 2022, creating many new career opportunities.

New Opportunities at Tracey Road

Our East Syracuse location expansion creates many career opportunities within Tracey Road. Tracey Road Equipment recently partnered with our local BOCES program that aims at helping to educate local students, while building connections with the future workforce.

We recently created a teaching facility for high school juniors and seniors for the diesel tech school. We provide busing for the kids and do two classes per day. Some students go into the service shop, some go into the collision body shop and some go into the parts department, so they learn every aspect of what’s going on,” said Tracey. One goal of this partnership is that these students may one day join the Tracey Road family as employees.


New technology has also been a big part of the growth of Tracey Road. We currently have a full online parts store available to our customers and customers around the world. Our online parts store is changing and being updated with new inventory daily and can be found at

We have a fully dedicated marketing department, which is pretty unique for a construction and truck dealership. Most dealerships don’t dedicate as many resources as Jerry Tracey has to it. We are currently using various pieces of technology to help drive new traffic to our site.

Have you heard about Elite Support?

That’s right! Many Tracey Road Equipment locations are Elite Support certified! What is Elite Support? All Elite Support Certified locations participate in Express Assessment, which means within 2 hours of service write-up the dealer will communicate primary diagnosis, check parts availability and provide an estimate of cost and repair time.

The ultimate goal of the Elite Support Network is to maximize vehicle uptime. Every Tracey Road Equipment Elite Support Dealership must be re-certified annually to ensure you experience a consistent, higher standard with every visit throughout our dealerships.

Our technicians receive constant training from the trained technicians at Freightliner. We focus on a solid understanding of all vehicle systems and have access to the latest tools to complete repairs in a timely manner and get you and your truck back on the road as soon as possible.

2022 Open House

This massive project couldn’t be possible without our loyal customers in the state of NY, including Syracuse, Binghamton, Albany, Rochester, Utica, Queensbury, and Watertown.

Unfortunately, COVID has put a damper on previous open house opportunities at Tracey Road, but we are proud to announce that we will be having an open house in our newly completed expansion! Customers are invited to join us for a day of food, refreshments, entertainment, and much more on October 6th!

We invite our customers new and old to join us for a fun-filled day in our newly completed expansion. Meet with our sales team, stop by vendor booths, and learn about all Tracey Road has to offer.

 Registration Is Open!

This is just a fraction of what you can explore at our open house! You don’t want to miss this event! Registration is open and if you pre-register it will speed the registration process up the day of the event. We look forward to seeing you on October 6th! Click the button below to Pre-Register today.