BUILDING THE FUTURE: HITACHI CONSTRUCTION TO REBRAND AS LANDCROS IN 2027
Hitachi Construction Machinery is taking a bold step toward the future of construction equipment and technology with the announcement of a new global brand name — Landcros. Set to take effect in 2027, this rebranding represents more than just a name change. It marks the next chapter in Hitachi’s mission to innovate, connect, and build a more sustainable, data-driven construction industry.
At Tracey Road Equipment, we’re proud to represent Hitachi’s world-class lineup of excavators and wheel loaders — and we’re excited to see this evolution into Landcros, a brand that reflects the next generation of performance, technology, and environmental responsibility.
A New Identity for a Trusted Brand
The official launch of the LANDCROS brand in early 2027 is only the beginning. Over the next few years, we will introduce innovations that can accompany you through your entire journey. From remote controlled machines to AI guided maintenance to digital twins of equipment for monitoring, LANDCROS will have the solutions you need for the jobsites of the future.
A New Name, A Continued Commitment
The transition from Hitachi Construction Machinery to Landcros (short for “Land and Cross”) reflects the brand’s long-term strategy to create stronger connections between people, machines, and the environment.
According to Hitachi’s official statement, the name symbolizes the company’s role in helping customers “cross into new frontiers of productivity, sustainability, and innovation.”
The change aligns with Hitachi’s vision to advance smart construction technology, digital solutions, and environmentally friendly equipment — while maintaining the exceptional performance and reliability that have made the brand a leader for more than 70 years.
What Does LandCros Represent?
The Landcros name captures the essence of Hitachi’s approach to construction — merging advanced technology with real-world challenges to build a better, more connected future.
Key Meaning Behind the New Name:
Land: Represents the foundation — where people work, build, and grow.
Cros (Cross): Signifies connection and collaboration — between people, data, and the environment.
Landcros: The intersection of technology and the human spirit in shaping the future of construction.
This rebrand unifies Hitachi’s global operations under a single identity while emphasizing its commitment to sustainability, safety, and digital innovation.
A Legacy of Performance, A Future of Possibility
While the Landcros name signals change, the core of Hitachi Construction remains the same: engineering excellence, unmatched reliability, and operator-focused design.
Hitachi’s current lineup of excavators, wheel loaders, and mining equipment will continue under the new brand identity — retaining the same advanced performance and dependability that customers expect.
What Stays the Same:
Proven quality and reliability of Hitachi equipment
Dealer and service support through Tracey Road Equipment
Access to OEM parts and factory-trained technicians
Continued commitment to innovation and sustainability
What’s New:
Unified global brand presence under “Landcros”
Enhanced focus on digital technology, telematics, and autonomous operation
Ongoing advancements in low-emission and electric construction equipment
This evolution demonstrates Hitachi’s ability to adapt to global trends while maintaining a strong connection to the people and industries that built its legacy.
Smart Construction Meets Sustainability
Hitachi — and soon Landcros — continues to lead the industry in merging traditional construction equipment with modern digital ecosystems. Technologies such as Landcros Connect, the next evolution of Hitachi’s digital fleet management platform, are helping contractors increase uptime, improve jobsite safety, and operate more sustainably.
The rebrand reinforces Hitachi’s strategic direction toward a connected future, where every machine communicates, learns, and supports operators through intelligent systems.
Focus Areas Under Landcros:
Digital Construction Integration: Leveraging data to improve efficiency and productivity.
Sustainable Engineering: Expanding hybrid and electric equipment options.
Customer Connectivity: Strengthening telematics and predictive maintenance tools.
Looking Toward 2027
The official transition to the Landcros name will begin in 2027, with the change gradually rolling out across global subsidiaries, manufacturing facilities, and equipment branding.
During the transition, all Hitachi Construction machines, parts, and support services will continue to operate without interruption. Customers can expect a smooth shift — with Tracey Road and Hitachi working closely together to ensure complete continuity in product availability and service.
What Customers Can Expect:
Hitachi Construction equipment sold today will continue to be fully supported.
Landcros branding will begin appearing on new machines and materials closer to 2027.
The transition will be seamless for customers, with no change in warranties, parts, or dealer support.
The future may bring a new name, but the same commitment to excellence remains at the heart of everything Hitachi builds.
The Tracey Road Connection
As your authorized Hitachi Construction dealer — and soon, Landcros partner — Tracey Road Equipment will continue to deliver the same quality sales, service, and support that customers across New York and Pennsylvania rely on.
We’re proud to represent a brand that continues to evolve and lead through innovation. From powerful excavators to intelligent wheel loaders, Hitachi — and the future Landcros — stand for the same thing they always have: building a better world, one jobsite at a time.